I worked in tandem with the Creative Director at Combs Enterprises on all of Mr. Combs brands. For Cîroc’s 2019 Summer Watermelon rollout, we curated a group of freelance creatives to ideate and bring the drink of the summer to life. We launched the spirit at Coachella and made a few tv spots along the way.

The limited edition flavor had two spots starring Mr. Combs and DJ Khaled, and was directed by Kaito.