In 2022, Naomi Osaka continued her partnership with sweetgreen and brought NBA star player Devin Booker into the mix. Each athlete had their custom bowl on the menu for a season and greens in their teeth plastered around LA + NY.

On the Tiktok side of the brand, I was leading our #sghacks series and began to build relationships and contract popular #FoodTok-ers to create organic content for @sweetgreen.

When time came for the Create Your Own Campaign with Naomi and Devin, we wanted social first, native and fun creative for the campaign. We brought in Owen Han, one of our #FoodTok partners to direct the campaign’s videos.